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Mathilde Murphy 

Why attending our annual conference is good for my clients

Mathilde Murphy

04/04/2016
Last month I had the joy of travelling to Newcastle for the UK annual conference of the Enterprise Europe Network.
 
I always look forward to these events, but during the long train journey I got to reflect on why it is worth being out of the office for 2 days: how does this benefit our clients?
 
newcastle skyline

Business & academia - international universities see better success

 
Professor Stephen Roper Director of the Enterprise Research Centre and Professor of Enterprise at Warwick Business School presented on this topic.
 
When UK companies collaborate with international universities they increase their probability of bringing a new product to market by over 30% compared to using their local or national academic environment.
 
See for instance how Cambridge based Cancer Research Technology partnered with the University of Vienna in Austria.
 
I now want to find some practical examples of how UK companies are using academic resources locally, nationally or internationally: can you share your experience with me? How do you find out about university services for businesses?  How did you work with academic departments and how did it help your business? We can help you connect with universities in the East of England, the UK or abroad, so drop me a line.
 
 

Writing news and stories for the web: a whole new challenge...

 
Some clever people ran a workshop about writing for the web. This was a bit of an eye opener, with emphasis on writing blogs and keeping pieces of information short and snappy: I find this quite difficult when I feel that my job is to explain new legislation or European policies for instance. Even writing success stories has become much more informal. 
 
We hear and read about forthcoming and updated EU legislation on a regular basis and want to share the news with you: it is tricky to combine technical and legal language with an attractive presentation of the subject, for instance on charging for VAT in Europe or whether your product needs to comply with CE marking and labelling before being commercialised in EU countries.
 
Writing original content on these subjects, which is useful to our clients, but at the same time works for the web is a hard balance to strike, but one we will continue to push on with, I’m sure.
 
 

Working your networks 

 
The world of business support is confusing. I feel for our clients who have to find their way to the right organisation to get the support they need.
 
The good news is that Enterprise Europe Network is part of the Innovate UK family. Under the new "Connect" offer, businesses can access straightforward, local and expert support to grow through innovation and internationalisation. If you call Enterprise Europe Network, one of our advisers will give you the support you need and/or connect you to the relevant person to get you where you need to be. 
 
No wrong door: I think this will save some of you time and worry, won't it?
During the conference it was great to see how approachable, knowledgeable my colleagues are and they are keen to help me and my clients. I made a note to myself to make the most of their offer and encourage cross-team work.
 
 

Knowledge and experience in our Network which I can tap into to help my clients.

 
During a pitching session on best practice, I learnt about the involvement of my EEN colleagues in sector groups: It is great to know that amongst the 3,000 advisers working in Enterprise Europe Network, we bring together sector specific knowledge and skills. These experts will help you be competitive and win contracts,  innovate and develop strategic partnerships. They also find all the info to stay abreast of laws and regulations in their field. Here’s a recent blog post about the intelligent energy sector group.
 
I shall keep this in mind when I am working with a client on market entry for their product or service.
 
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So 2 days out of the office, many emails to catch up on but I came back refreshed and inspired to help my clients, my colleagues and myself and look forward to put it all in practice!
 

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