If you don’t want to waste time on pointless meetings and events just ask yourself some pointed questions.
Even in an era of digital business networks, the benefits of face-to-face meetings with experts, influencers or potential business partners cannot be overstated.
However, we’ve all thought at some point: “Why am I here?” So here is a short guide from Enterprise Europe Network to help you choose wisely who you meet.
That’s obvious, right? But to pick the right events and avoid wasting time speaking to the wrong people and going to the wrong places, you need to know what you want as an outcome.
As an example, a company seeking investment or other business funding solutions will want to draw on the knowledge and experience of investors, brokers and businesses that have been successful in attracting similar finance.
So first, find out who the key people are, what opportunities there are to meet them and, if the opportunity arises, what questions you want answered.
An effective meeting should be outcome-driven. Your questions might be designed to get a decision, to generate ideas, to communicate a message or to form a plan. In our investment scenario, you’re looking to meet people and organisations with the requisite knowledge and a willingness to help:
Of course, knowing the right questions to ask implies that you understand your business model and your strategy.
Enterprise Europe Network advisers can help you develop those simple but essential questions, especially around the scale of any investment and what type of finance might be appropriate.
Being able to answer those questions will allow you to choose events with greater confidence.
There’s no substitute for experience, so let us help you to make the most of meetings and events. Your local adviser is only a call away – along with our global network of business support. Explore business events being run by EEN and others.