Company Mission to Vietnam - Ho Chi Minh City and Hanoi

Vietnam is one of the most vibrant economies in Asia, with a large market for capital goods and a growing domestic market for consumer goods. It has an ambitious programme of major infrastructure developments including new urban railway networks, a new international hub airport and expansion of regional airports.

Increasing numbers of UK companies are following well-established brands like Standard Chartered, HSBC, Karen Millen and Oasis into the market. Rolls Royce, Mini and Marks and Spencer established a presence in 2014.

The food and beverage sector is considered among the rising sectors in Vietnam, thanks to its 95 million emerging market population and its fast GDP growth over several years (6.21% in 2015, 6.68% in 2014).

The emergence of retail systems, together with changing consumption habits, shows a promising market for the retail industry in general and for food and beverage in particular.

Beverage consumption is estimated to reach 109 billion litres by 2020.

Vietnamese consumers are shifting towards consumption of beverages with higher value, creating gaps for penetration to high-end beverage segments. Though both local and foreign players have attempted to respond to this shift, overseas companies currently enjoy the edge because Vietnamese consumers favour international brands.

Incentives for UK companies exporting to Vietnam include:

  • Huge market of 95 million people
  • Close to wider Asia-Pacific region and markets
  • Free Trade Agreements (FTAs) with China, Japan, South Korea, India, Australia, New Zealand

Strengths of the Vietnamese economy include:

  • Young population with an average age of 27
  • Government recognises need for reform in State and financial sector

The benefits of joining the mission:

  • Interview with the EU-Vietnam Business Network (EVBN) so they can understand your business objectives and plans for Vietnam better

  • Organisation of B2B tailored agenda with interested contacts and prospects in Ho Chi Minh City and Hanoi

  • Meetings with distributors, buyers and partners in Vietnam

  • Meet European players already established in Vietnam and learn about their experiences there

  • Referral and introduction to EVBN and its partners’ business network.

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