A Spanish ICT company offers a mobile marketing platform based on the customer real positioning and is looking for distributors
A Spanish ICT company has developed a mobile marketing platform based on the customer real positioning. It allows real time interaction with customers according to their positioning, which is detected by a system of beacons. Thanks to the platform, retail stores for example, can improve communication with client and increase sales. The company is looking for distribution services agreement.
Partner expertise sought
The company is looking for international ICT integrators specialized in solutions for the retail sector. The role of the partner sought is to commercialize this solution and provide technical assistance for deployment and maintenance. The kind of partnership sought is distribution services agreement
Nowadays, almost every person owns a smartphone that is equipped with GPS chips and localization algorithms with different signals (GPS, GPRS,…). Client-focused companies take advantage of this (through specific apps) tracking the consumer positioning and other relevant data in order to increase sales. Nevertheless, current systems accuracy sometimes is not enough. In this context, the Spanish company has developed a marketing tool based on the customer proximity. The concept is the same: The detection of the customer positioning. Although, the approach moves from proactive to reactive, since the system works with a beacons system that detects customers when they approach to a specific place within a retail store for example. The solution is based on three elements: Bluetooth beacons, mobile app, and a server. The beacons system detects users with a range of error of just 3 meters. It allows interaction with the client through the app and this info is stored in the server to be analysed with big data algorithms. Main solution features are the following: -Customization of interactions with each customer according to the marketing strategy (for example a push-up notification when a client passes nearby a beacon). -Integration with existing tools such as Prestashop, Wordpress, Salesforce… -Reports (charts/table) from all the interactions -Customer heat-map (summarized data) -Data export to excel format Uses: -The solution is especially suitable for the retail sector. It allows to combine on-line and off-line marketing strategies, making easier for the customers to find a shop where the product they are looking for, can be found. If for example a potential customer searches for an item on the internet, it is registered and whenever he passes nearby a beacon he will be notified about the product sought. -It can be used to monitor a marketing campaign in order to, for example, analyse how long a customer stays in front a POP (Point of Purchase) display. -Big shopping malls can use the system to detect the number of clients that enter a shop and the time they remain there, generating a heat-map that can be used to for example to analyse the customers behaviour. -Private companies: Employees location, meeting room occupation, snack bar use, etc. The company is looking to develop its international business through ICT integrators under a distribution services agreement. The role of the partner sought is to commercialise the solution among the target clients (mainly retail stores) getting the support of the Spanish company to solve technical issues. The Spanish company will provide all the training needed to their international partners.
Advantages and innovations
-Unlike other existing solutions in the market that detect customers location using their smartphone GPS, this solution is based on beacons, making this solution are far more accurate (3 meters range of error) allowing a better interaction in real time with them (An interaction is any automatic action or IT process triggered when a client is detected by any beacon nearby). -It provides a new and efficient way of increasing the retail sector sales.
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