UK-based SME operating in e-commerce looking to partner with retailers with shops to provide personal shopper experience
A UK-based SME that provides services linking online fashion retailers with customers in areas such as Eastern Europe wants to extend its offer into a personal shopper service located in complementary outlets such as fashion stores, beauty salons, hairdressers and coffee shops. The SME is looking to partner with such outlets in order to provide this offer. The partnership is envisaged as a joint venture or a services agreement where appropriate. Franchise agreements would also be considered.
The UK-based SME is looking to partner with other companies who are operating in sectors such as fashion retail, beauty salons, hairdressers or coffee shops and who have shops or physical premises. The UK SME would provide the hardware required, such as terminals, as well as training appropriate staff while the partner would provide the shop space. it is envisaged that the partnership would take the form of a joint venture or a services agreement. Franchise agency agreements will also be considered.
Online retail is a large and growing sector. This is especially the case for fashion where there is an availability of a wide range of products from numerous providers. However there are still some markets that are not effectively reached by most online retailers. This is mainly due to the one-size-fits all approach used by most company websites that do not take account of local shopping preferences. For example a preference to pay for goods in cash at point of delivery in Eastern European countries and lack of accurately translated websites in local languages. This leads to some geographical markets missing out on products available online and means retailers are missing out on potential customers. A UK-based SME provides services that connect the online offer of fashion retailers with customers in Eastern European countries by offering the retailers products through the SME's website providing local translations and services for the local sector, such as cash payment on delivery terms. The SME is looking to expand this offer into a personal shopper-style service where they would provide terminals as well as training advisers to guide clients through fashion retailing websites, provide translation services and advice on products and offers. The SME is looking to partner with other companies who have complementary retail outlets such as fashion boutiques, beauty salons, hairdressers or coffee shops in order to provide this new offer. The partner would provide the shop space with the SME providing the terminals and training the staff. It is envisaged that the partnership will take the form of a joint venture or a services agreement dependent on what is mutually advantageous. A type of franchise agency agreement would be similar.
Advantages and innovations
The SME's offer has the following advantages: Connects fashion retailers with underserved sectors Provides an additional draw for the participating retailers Connects shoppers with offers from UK retailers. Adds value by filtering results to match clients size and budget. Finds the lowest price options from huge choice of products. Brings a personal shopping experience online by helping clients to choose. Commissions earned for sales. Local delivery and returns with cash on delivery payment choice.
Intellectual Property Rights (IPR)
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