Young Danish clothing start-up seeks manufacturers
A young Danish start-up company, wants to launch a line of men's and ladies' underwear in organic cotton and Lenzing Modal fabrics and is looking for manufacturers to help them make their first collection
Partner expertise sought
All products must be made sustainably, which means that an ideal manufacturer would be an Ökotex 100 or Global Organic Textile Standard (GOTS) registered company, although they are open to discussions with others, if they can demonstrate access to organic or recycled cotton. They would expect a full Cut-Make-Trim (CMT) service to be available and possibly also packing into own boxes - to be provided by the start-up company.
A small Copenhagen, Denmark based start-up company is launching a collection of underwear targeting women and men in the age group 16-35 and is looking for producers of basic underwear to make the private label collection for them under a manufacturing agreement. The all-women team, got their idea after realising that there was a niche in the market between the mainstream, low-price, discount underwear segment and smaller, higher priced brands. The team has experience in sales and marketing from Europe and USA as well as online sales and has designed a collection to be launched in summer 2018 via their own online site. The aim is to produce a collection of sustainable, basic, everyday underwear, which is both affordable and comfortable. Market studies from the target customer group showed an increasing awareness of environmental conscious clothing as part of a purchasing decision and the collection is therefore to be made in Lenzing Modal or another similar fabric, and organic or recycled cotton. The company has designed three styles of women's panties (brief, hipster, thong), three styles of soft bras (two triangles and sports bra style), and two styles of men’s underwear (boxers and briefs). Each style should be available in both black and white, with approximately 250 units of each style / colour. Full, technical drawings are of course available to companies in the negotiation process. The ideal manufacturer would be a small producer of underwear, interested in taking on a small private label series of around 250 units per style. They would typically have access to their own stock of organic cotton and Modal or similar and have access to full Cut - Make - Trim (CMT) services in-house. They are likely to be located in Eastern Europe, but this is not a requirement. The Danish company would like to visit any potential cooperation partners as part of the process to ensure that the first samples are correctly made and to check initial production. They are offering a manufacturing agreement to the right company, with initial deliveries expected in June 2018.
Advantages and innovations
The start-up has a very strong marketing and sales background from Europe and USA and is very focused on the sales of the products, which suggests that there is a good, long-term potential for the right manufacturer. The company has carried out market research and tested price levels in several markets to assess market viability. They have sufficient financial viability to launch a new collection successfully, which means there is little risk for a manufacturer.
Intellectual Property Rights (IPR)
Register your interest
How it works
- Tell us about yourself
- We’ll discuss with you
- We put the right partners in touch
EEN help you find the right partner, rather than you going it alone.
Our role is to review and collate the most suitable submissions, and then send them to the client who posted the opportunity. We consult with you, and the client, to make the process professional and easy.
These are live opportunities. Your registration of interest on the site is just like a professional approach to a business at a networking event. To stand the best chance of success, make your submission really sing. Sell why the client who posted the opportunity should work with you. Excite them. Ask questions. Try and avoid copy and pasting words from elsewhere.
Once the client has chosen their partner, we'll introduce them over email and keep in touch with both parties to see how it's going. Sometimes things progress quickly. Sometimes because of changing priorities for either party, things progress slowly, but you never know - your next big business break could start right here.
First we need to check you’re human.
You can reset your password the first time you express an interest in a partnering opportunity. For security reasons, we couldn't migrate passwords from our old website.
Thank you for verifying your email. We have sent you a confirmation email containing a 6 digit verification code to unlock the form below