Partnering opportunity

German startup company offers its intelligent digital product selector that innovates B2B sales and distribution processes within commercial agreements with technical support

Summary

A German award-winning startup company has developed an intelligent product selection software that identifies the best products for business customers and provides product recommendations based on the customers’ requirements. The industry- and product-independent software can easily be integrated in existing web shops and management systems and can also be adapted as a tool for sales representatives. It is offered to all industries within commercial agreements with technical assistance.

Partner sought

Potential partners may come from all branches of industry. They are companies that sell products to business partners and want to digitalise their B2B sales and distribution processes. They may also look for digital tools to improve the work of their sales representatives. The potential partners should be open for integrating the digital product selector into their products and customer management systems and ready to develop the requirements for the algorithms and the framework conditions for the integration together with the German company. The company will provide comprehensive support and training during software integration as well as regular updates.

Description

This award-winning German startup company was founded in 2016 by internationally experienced information technology and marketing experts. Based on their expertise, they developed entirely new software that enables the digitalisation of business to business (B2B) sales and distribution processes. Product catalogues and sales representatives are still typical for B2B sales today, as many products require technical explanations. Also existing digital B2B sales solutions, as for instance online product catalogues and extensive product descriptions, do not meet the demands of today’s business customers. Having the private online shopping experience, business customers more and more demand a fast, user-friendly online self-service consultation. The company’s digital product selector meets these demands. The software offers the business customer the opportunity to name his/her individual product requirements. Based on sophisticated adaptive algorithms, the software identifies the best products for the customer and provides product recommendations. The software may also be adapted to become a tool for sales representatives. The industry- and product-independent digital product selector can seamlessly be integrated into existing web shops, product information management (PIM) systems, customer relation (CRM) and content management systems (CMS). It provides a detailed analysis of customer requirements and user behaviour and thus enables complementing offerings, up- and cross-selling of services, smart lead-follow-up as well as identifying trends. Via an intuitive user interface, the software can be configured and maintained according to own requirements. And thanks to standard multilingualism, the software solution can easily be rolled out in various countries. By using the digital product selector, partners shorten sales cycles, increase their efficiency, reduce costs, gain better qualified leads and finally increase their turnover. This is approved by leading German manufacturers and service providers who already use the startup’s software. Now the company offers its digital product selection software abroad. Potential partners may be companies of all branches that are interested in digitalising their B2B sales and distribution processes or look for digital tools to support their sales representatives. The co-operation will be based on commercial agreements with technical support. Together with the potential partner, the company will develop the requirements for the algorithms as well as the framework conditions for the integration of the digital product selector into existing systems and processes. Then the software will be configured to meet the partner’s needs. After a successful market test and the training of the partner’s staff, it will be put into operation. The company will provide continuous updates including new, innovative features.

Advantages and innovations

• in comparison to existing digital B2B sales solutions, as for instance online product catalogues and extensive product descriptions, the product selection software offers the business customer the opportunity to name his/her individual product requirements and the software identifies the best products for the business customer and provides product recommendations • the software can seamlessly be integrated in existing web shops and management systems • the company offers comprehensive support and training during software integration as well as regular updates • the digital product selector can easily be rolled out in various countries because of multilingual software solution • usage of the software results in better qualified leads, shorter sales cycles, higher efficiency, reduced costs and an increased turnover

Development stage

Already on the market

Intellectual Property Rights (IPR)

Trade Marks,Other


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